Services
A range of effective marketing options for responsible travel businesses, big and small...
Marketing Strategy Roadmap
Every successful travel business and destination needs a smart plan. Your Marketing Strategy Roadmap is a blueprint designed to align your unique experiences with travellers seeking better, more responsible choices.
This personalised and actionable plan refines your mission and USPs, includes detailed research on your target market and competition, plus digital marketing strategy recommendations and KPIs.
This is your roadmap to responsible tourism success.
- Initial consultation
- Market research & analysis
- KPIs
- Audience segmentation
- SWOT analysis
- Marketing plan
Monthly Essentials
Starter
- 1x weekly social media post on 1 platform
- 1x SEO-optimised blog post
- Basic paid ads management on 1x platform (£250 budget limit)*
- Quarterly report
£500
per month
Plus
- 2x weekly social media post on 1 platform
- 1x social media reel on 1 platform
- 1x SEO-optimised blog post
- Paid ads management on 1x platform (£1,000 budget limit)*
- 1x email campaign
- Monthly report
£1,000
per month
Premium
- 2x weekly social media post on 2 platforms
- 1x social media reel on 2 platform
- 1x SEO-optimised blog post
- Paid ads management on 2x platforms (£1,000 budget limit)*
- 1x email campaign
- 1x automated drip campaign
- Monthly coaching call
- Monthly report
£1,500
per month
*Does not include ads budget.
Social Media Marketing
Social media forms an important part of the customer journey. By sharing authentic and engaging content on platforms like Facebook and Instagram, connect with travellers and ensure that your brand stays top of mind.
Through consistent and conscientious strategies, amplify your visibility, drive more traffic, and increase bookings.
- Social media audit
- Content calendar
- Posts
- Reels
- Reports
From £250 per month
Paid Advertising
Paid search and social campaigns are an effective way to accelerate your marketing efforts. With the amount of new content being published online every day, cut through the noise with ads on Google, Facebook, and more.
Boost brand awareness, grow your mailing lists, and attract new customers with ads that reach the right people.
- Paid media audit
- Platform setup
- Design & creation
- Optimisation
- Reports
From £250 per month
Email Marketing
Email is not dead. In fact, it remains one of the most effective digital marketing strategies around.
Email marketing offers a low-cost, direct channel to existing and potential customers. Share valuable curated and personalised content, including competitions, exclusive offers, and automated campaigns.
- Promotional campaigns
- Platform setup
- Custom template design
- Reports
From £250 per month
Content Marketing
Content marketing is a crucial growth method for generating audience engagement, developing brand presence, and driving bookings.
Quality content can inspire travellers and do wonders for your business, including increased visibility and trust, higher search engine rankings, and more leads and conversions.
- Copywriting
- Blog articles
- Case studies
- Editing
- Proofreading
From £100 per project
Can't find what you're looking for?
No problem! Tell me about your current challenges and needs, then we can design a unique custom package together to suit you and your budget.
Why Partner With Me?
Responsible businesses care about more than just profits. My ethos is aligned with the GSTC and the UN Sustainable Development Goals. Plus 10% of my service fees are donated to environmental charities.
Focused on a triple bottom line of people, planet, and profits, benefit from transparent, authentic and effective strategies that don’t compromise on results.
Unlike expensive agencies, my flexible services and packages are designed to suit all budgets. Get direct and honest communication without the frustrating middle men and account managers – it’s all me!
Positive impacts beyond business