Let's Make Travel
Better Together
Effective communication is the bridge that connects your services to people and partners that want to do travel better.
It’s about aligning perception with reality and the sustainable values that you are committed to.
I’ll help you reach your audience and drive meaningful change using effective marketing strategies that resonate.
The result? A trusted responsible tourism business that gives people a reason to feel good about travel.
75% of people want travel companies to offer more sustainable options, but 44% don't know where to find them.
Jamie Burr
In 2018, I began my master’s degree in tourism management where I learnt all about the good, the bad, and the ugly in the industry. It was clear to me that we need to do things better.
I recognised the desperate need to increase the awareness of sustainable tourism among travellers and turn that awareness into action. At its core, marketing is not about “Sell! Sell! Sell!”, it’s about effective communication.
After several years working in various marketing roles, I now partner with tourism businesses and destinations that want to use travel as a force for good.
By developing responsible and effective strategies and campaigns, I connect tour operators, hotels, tourism boards and more with travellers to give them and better, more meaningful experiences that benefit locals and the planet.
3 Reasons to Work with Me
The Triple Bottom Line
Let’s get the right balance between people, planet and profit. My work is guided by the principles set out by the UN Sustainable Development Goals and the Global Sustainable Tourism Council.
Not Your Average Marketer
10% Donated to Charity
In an effort to give back to nature and local communities, 10% of my fees – not profits – go directly to grassroots environmental projects based in Nepal, Malawi, and Argentina.
Charitable Partners
10% of fees are donated to grassroots environmental charities
Action for Environmental Sustainability
Malawi
AfES works to address environmental degradation and poverty in Malawi. Its range of projects includes agroforestry, biodiversity conservation, and water, hygiene, and sanitation.
Since 2007, the organisation has planted more than 200,000 trees and provided over 6,000 households with access to clean water.
Sharing Seeds
Nepal
Based in the remote village of Sarangkot-Pandeli near Pokhara, Sharing Seeds supports local women and young people through its community projects and sustainable tourism experiences.
They provide training in organic Arabica coffee farming and organic beekeeping, helping workers to earn a decent living. Additionally, 10 women in the village have been trained and employed to produce quality recyclable handicrafts using hemp and allo fiber.
Asociación de Amigos de la Patagonia
Argentina
Amigos de la Patagonia is a non-profit association dedicated to fostering a sustainable future through reforestation and environmental education initiatives.
In addition to planting over 45,000 trees, AAP’s education programmes have trained over 3,500 teachers and engaged more than 44,000 students through informative workshops, seminars, and online courses.
The Triple Bottom Line
People
Ensuring tourism benefits local communities through fair employment, cultural preservation, and community well-being.
Planet
Minimising environmental impact by conserving natural resources, reducing waste, and promoting eco-friendly practices.
Profit
Achieving economic viability by supporting local businesses, retaining revenue within the local economy, and investing in sustainable growth.
Let's Talk
Want to discuss working together? Schedule a free meeting below and let’s get started. Alternatively, connect with me on LinkedIn or send me an email at hello@jamieburr.com.