Promoting a Better Form of Travel
Tourism is a tricky business. There are more options out there than Netflix and, compared to other industries, the customer journey from awareness to action is a long one.
When you’re running a tourism business and want to operate in an ethical way, marketing is even more complicated.
Traditionally, marketing has been all about more sales, more profit, and sadly these days, more greenwashing. But that approach ignores the importance of social, cultural, and environmental sustainability. And that’s exactly what I’m trying to change.
A Holistic Approach to Marketing
My marketing ethos is aligned with the Global Sustainable Tourism Council and the UN Sustainable Development Goals. It’s inspired by pioneering companies like Patagonia that use business as a force for good.
That’s why I use a triple bottom line model that is focused on people, planet, and profit. This approach doesn’t compromise on results. In fact, it actually produces better results.
74% of people want travel companies to offer more sustainable options, and that number is on the rise. However, 44% of travellers don’t know where to find those options. That’s where I come in.
So, whether you’re looking to develop your marketing strategy, create compelling content, improve your social media game, try out paid ads or deliver personalised email campaigns, then let’s chat. I promise I’m friendly.
The Triple Bottom Line
People
Ensuring tourism benefits local communities through fair employment, cultural preservation, and community well-being.
Planet
Minimising environmental impact by conserving natural resources, reducing waste, and promoting eco-friendly practices.
Profit
Achieving economic viability by supporting local businesses, retaining revenue within the local economy, and investing in sustainable growth.
10% of my service fees are donated to environmental projects
Jamie Burr
I like mountains, doughnuts, cats, and The Office. What more do you need to know?
I grew up in the British seaside town of Bournemouth and have had a topsy-turvy route getting into tourism that has included training as an actor and teaching English in Paris.
I’ve always loved adventures and learning about different cultures, so in 2018, I decided to double down on that passion by pursuing a Master’s in Tourism Management. But the more I learned, the more I grew concerned about the future of the industry. That quickly spurred a drive to dig into sustainable and regenerative efforts and find reasons to be optimistic.
I saw real opportunity in marketing, but not in the traditional “Sell! Sell! Sell!” sense. At its core, marketing is all about effective communication. Perhaps that view is influenced by my previous lives as an actor and teacher, but I recognised the need to increase awareness of sustainable tourism among travellers and turn that awareness into action.
And that’s where I am today. After several years working as a travel consultant and for a tourism marketing agency, I now partner with tourism businesses and destinations that want to use travel as a force for good.
By developing responsible, honest, and effective marketing campaigns, I want to connect tour operators, hotels, destinations, and the like with travellers to give them and better, more purposeful experiences.
75% of people want to
travel more sustainably
Booking.com 2024 Sustainable Travel Report
Why Partner With Me?
1. Travel as a
Force for Good
Responsible businesses care about more than just profits. My ethos is aligned with the GSTC and the UN Sustainable Development Goals. Plus, 10% of my service fees are donated to environmental charities.
2. A Unique and
Holistic Approach
Focused on a triple bottom line of people, planet, and profits, benefit from transparent, authentic and effective strategies that don’t compromise on results.
3. Fair Pricing that Doesn't Cost the Earth
Unlike expensive agencies, my flexible services and packages are designed to suit all budgets. Get direct and honest communication without the frustrating middle men and account managers – it’s all me!
Let's Talk
Interested in working together? Then let’s schedule a virtual meeting to discuss your business needs and objectives.
Alternatively, connect with me on LinkedIn or send me an email at hello@jamieburr.com.