Marketing that Matches Your Mission.
Whether you need a full strategic overhaul, a deep-dive analysis, or expert-led team training, I provide the specialist support you need to succeed
Clients & Partners
Strategic Consultancy.
This is my signature 1-on-1 partnership. It’s where we ditch the generic marketing playbook and build a custom regenerative strategy for your tourism business.
Your challenges aren’t a package, so my solutions aren’t either. We’ll start by defining your exact goals, and I’ll build a custom proposal that could include the following:
- Authentic Brand & Regenerative Messaging
- Proof of Impact Storytelling Framework
- Conscious Guest Persona & Market Analysis
- Full-Funnel Content & Comms Strategy
- Partnerships & Stakeholder Engagement Plans
Best for: Established businesses and destinations ready to invest in a high-level strategic partner.
Marketing Analysis.
Is your responsible tourism marketing just not working? This is my deep-dive analysis to find out why.
Every business has different leaks. Instead of a generic report, I’ll design a custom audit to find your specific gaps—whether it’s in your branding, your website, or your sales funnel. Your custom analysis could include the following:
- Greenwashing & Messaging Check
- Guest Journey & Touchpoint Mapping
- Social Media & Content Gap Review
- Website & UX Audit
- SWOT & Competitor Analysis
Best for: Businesses that are tired of guessing and want a clear, expert diagnosis of what’s really holding their marketing back.
Team Training & Workshops.
A regenerative strategy is only as good as the team that implements it. This service is designed to upskill and empower your in-house marketing team, turning them into expert responsible marketers.
Because every team’s skill gap is different, I design bespoke programs, not generic webinars. Your custom training could include the following:
- Private Team Masterclasses
- 1-on-1 Marketing Leadership Coaching
- Greenwash-Proof Comms Training
- Brand & Content Playbooks
- Advisory & Coaching Retainer
Best for: Leaders who want to build long-term, in-house capacity and empower their team to execute a regenerative strategy with confidence.
Regenerative Strategies in Action.
“We're 100% reliant on OTAs, who don't care about our regenerative mission.”
Build an email marketing and content ecosystem that fosters a community and drives commission-free, direct bookings.
“Our marketing focuses on heads in beds, not on attracting high-value, conscious guests.”
Develop a guest persona for the regenerative traveller and build a full-funnel strategy to attract and convert them.
“We struggle to prove our impact, and our sustainability message feels like greenwashing.”
Create a proof-of-impact storytelling framework, turning your Travelife or B Corp certification into compelling, authentic content.
“Our sustainability solution is innovative, but the industry doesn't understand its value.”
Audit your market to refine your messaging, clearly articulating your unique regenerative value proposition.
“We're seen as a supplier instead of a critical thought leader in the regenerative space.”
Build a thought leadership platform (webinars, white papers) that positions you as the go-to expert for regenerative solutions.
“Our B2B marketing isn't attracting the right kind of partners who share our values.”
Develop an account-based marketing (ABM) strategy to target and build relationships with high-value, values-aligned partners.
“Our marketing is still measured by visitor numbers, contributing to overtourism and community friction.”
Develop a destination stewardship marketing plan that shifts the KPI from volume to value and visitor dispersal.
“We have no clear strategy to communicate our destination's stewardship goals to visitors”
Create a pre-arrival visitor education campaign focused on responsible travel, local culture, and conservation.
“Our local stakeholders and operators feel disconnected from our marketing efforts.”
Build a stakeholder communication strategy that co-creates marketing assets with local communities and partners.
Social Media? Copywriting?
Email Marketing? Graphic Design?
Don’t worry—I’ve got you covered.
My focus is on providing you with strategic marketing clarity, but if you don’t have the time or expertise to do the implementation, I can connect you with my network of trusted partners.
They are specialists in their field and in responsible tourism. In other words, they’re the best of the best.
- Photography & videography
- Copywriting & PR
- Social media management
- Website & graphic design
- Email marketing
- Paid ad campaigns
We worked with Jamie on a series of three webinars focused on sustainability in marketing.
They were a great success and really well received by our community, as evidenced by our attendance figures which increased 200% between the first and third session.
Jamie not only has productive ideas and a wealth of knowledge on the subject, but is an engaging speaker that simplifies ideas down into easy-to-use concepts.
Joseph Whittle
Sustainability & Impact Lead
People. Places. Prosperity.
Repeat.
Sustainability is built into the heart into my business model.
That’s why 10% of all my fees (not just profit) directly support the incredible, on-the-ground work of three grassroots charities in developing countries that I deeply respect.
Sharing Seeds
In the hills near Pokhara, Nepal, Sharing Seeds supports women and young people with training in coffee farming, recyclable handicrafts, and beekeeping.
Amigos de la Patagonia
AAP operates initiatives in reforestation and environmental education in Argentina. They’ve trained over 3,500 students and engaged many more students.
Action for Environmental Sustainability
Since 2007, AfES has been tackling poverty and environmental degradation in Malawi. They’ve planted over 200,000 trees and provided more than 6,000 households with access to clean water.
Download my Guide to Digital Marketing for Responsible Tourism.
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Start Your Journey Here.
Great partnerships start with great clarity.
If you’d like to explore the possibility of working together, please fill out the form below. It helps me understand your business, your goals, and your biggest challenges before we even speak.
If it’s a good fit, I’ll be in touch to schedule a call.