Hi, I’m Jamie.
I help responsible tourism
brands fix their marketing
and communications strategies
People. Places. Prosperity. Repeat.
Let’s address the elephant in the room:
You need profit as a business to survive. But in responsible tourism, we know that there are other challenges too: Greenwashing, industry emissions, and overtourism, to name a few.
My work moves beyond survival to long-term success and impact, using a triple-bottom-line approach.
By placing purpose at the heart of your marketing strategy, we’ll create a regenerative cycle for your business and help make travel better, together.
The Regenerative Cycle.
This is the evolution of a responsible brand.
Let’s move beyond just ‘doing less harm’ and set you on the path to a net-positive Impact model.
1. Survival
First, we get real. We focus on your core need for profit and stability, building a resilient marketing strategy to ensure your business thrives.
2. Success
This is the ‘sustainable’ stage: doing less harm. You’re profitable and stable, which is a great start. But it’s not the end goal.
3. Impact
This is the ‘regenerative’ leap. We use your success as the engine for net-positive impact, turning your real story into your most powerful marketing.
Clients & Partners
3 Reasons to Work with Me.
A True Specialist
Promoting responsible tourism requires more than generic marketing skills; it demands industry-specific expertise and a sustainability-first mindset.
I’ve worked with over 70 travel brands throughout career, and my experience is backed by a Master’s in Tourism Management and the GSTC Certificate.
I keep on top of the latest industry research and technologies to help you stay ahead of the curve.
A Pragmatic Plan
Too many businesses see ‘profit’ and ‘purpose’ as competing goals. I see them as the same engine.
We begin with an audit to fix leaks and drive revenue. With that foundation secure, we design regenerative initiatives that solve real local problems and enhance your guest experience.
By embedding impact directly into your business model, we create a brand that is resilient, differentiated, and profitable.
A Complete Ecosystem
Strategy is only as good as its execution. If you don’t have the time or expertise to manage the implementation yourself, fear not.
I’ve built a network of trusted partners that can get the job done. They don’t just ‘get’ responsible tourism’, but they’re also experts in their relevant specialism; be it web development, email marketing, or content creation.
In other words, they’re the best in the business.
People. Places. Prosperity. Repeat.
environmental charities
(not profit) donated
January 2025
Sustainability is built into the heart into my business model.
That’s why 10% of all my fees (not just profit) directly support the incredible, on-the-ground work of three grassroots charities in developing countries that I deeply respect.
Sharing Seeds
In the hills near Pokhara, Nepal, Sharing Seeds supports women and young people with training in coffee farming, recyclable handicrafts, and beekeeping.
Amigos de la Patagonia
AAP operates initiatives in reforestation and environmental education in Argentina. They’ve trained over 3,500 students and engaged many more students.
Action for Environmental Sustainability
Since 2007, AfES has been tackling poverty and environmental degradation in Malawi. They’ve planted over 200,000 trees and provided more than 6,000 households with access to clean water.
Community-building
& Charitable Work.
Co-founder
Since 2025
Latitude is a virtual networking series that has connected over 300 responsible tourism professionals from around the world.
It provides a dedicated space for sparking connections, fostering collaboration, and building meaningful B2B partnerships within the industry.
Co-founder
Since 2024
Better Routes Collective is a digital community for responsible tourism professionals designed to facilitate peer-to-peer support.
Through monthly meetings, exclusive workshops, and an active online hub, it enables members to share resources, overcome challenges, and co-create valuable content for the sector.
Trustee
Since 2023
Enable My Trip is an accessible travel charity dedicated to making travel inclusive for everyone.
Its online directory provides accessibility information for thousands of tourism and hospitality businesses, ensuring that people with disabilities can explore the world freely and without barriers.
Download my Guide to Digital Marketing for Responsible Tourism.
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Start Your Journey Here.
Great partnerships start with great clarity.
If you’d like to explore the possibility of working together, please fill out the form below. It helps me understand your business, your goals, and your biggest challenges before we even speak.
If it’s a good fit, I’ll be in touch to schedule a call.