We're in the
business of making
travel better, but
communicating
responsible
tourism is hard.
- If 84% of travellers say sustainability is important to them, then why does the attitude-behaviour gap feel so big?
- The problem isn't that our experiences, services or solutions aren't appealing, it's how we talk about them.
- So, is your messaging inconsistent with your mission? Are you attracting the wrong people? Or is your strategy just a little... off?
Let’s find out.
Find Your People
My work is built to move you from strategic fog to a clear, actionable plan. Here are three ways we can start:
Strategic
Consultancy
A full-funnel, regenerative strategy rooted in your values. This is the expert, high-level blueprint you've been missing.
Marketing
Analysis
A "no-fluff" audit to find your leaks. Do you have an awareness, traffic, or offer problem? Let's find out.
Team Training
& Workshops
Upskill your team with expert-led masterclasses, coaching, and workshops on marketing your impact.
Clients & Partners
The Problem
69% of travellers want to leave a place better than they found it, yet many businesses struggle to translate their sustainable practices into consistent bookings and growth.
The Solution
1. Nail Your Foundation
First, we get real. We audit your market, validate your offering, and build a clear strategy to secure your profit.
2. Weave in Real Impact
We use that profitable foundation to co-create net-positive impacts that benefit local people and nature in a way that is 100% authentic to you.
3. Fuel Your Regenerative Cycle
We market these real impact stories. This attracts guests who share your values, fuels more profit, and restarts the cycle.
Social Media? Copywriting?
Email Marketing? Graphic Design?
Don’t worry—I’ve got you covered.
My focus is 100% on co-creating your marketing strategy. For the world-class implementation, I can connect you with my network of trusted partners.
They are specialists in their field and in responsible tourism.
- Photography & videography
- Copywriting & PR
- Social media management
- Website & graphic design
- Email marketing
- Paid ad campaigns
Positive Impacts
Beyond Profit
For me, impact isn’t just a buzzword – it’s woven into every strategy I build.
That’s why 10% of all my fees (not just profit) directly support the incredible, on-the-ground work of three grassroots organisations I deeply respect.
Sharing Seeds
In the hills near Pokhara, Nepal, Sharing Seeds supports women and young people with training in coffee farming, recyclable handicrafts, and beekeeping.
Amigos de la Patagonia
AAP operates initiatives in reforestation and environmental education in Argentina. They’ve trained over 3,500 students and engaged many more students.
Action for Environmental Sustainability
Since 2007, AfES has been tackling poverty and environmental degradation in Malawi. They’ve planted over 200,000 trees and provided more than 6,000 households with access to clean water.
Download my Guide to Digital Marketing for Responsible Tourism
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Before working with Jamie, I struggled to communicate my value.
He turned my words into something structured that actually reflected what I meant. His approach makes complex tasks feel effortless.
Now, my website and LinkedIn and look professional, and I finally feel confident showing up as an expert.
Find Your People.
We’re in the business of making travel better for people and destinations, but communicating responsible tourism is hard.
If 84% of travellers say sustainability is important to them, then why does the attitude-behaviour gap feel so big?
The problem isn’t that our experiences, services or solutions aren’t appealing, it’s often how we talk about them.
Is your messaging inconsistent with your mission? Are you attracting the wrong audience? Or is your strategy just a little… off?
Responsible Tourism Marketing Consultant
Co-founder of
Start Your Journey Here
Great partnerships start with great clarity.
This simple application helps me understand your business, your goals, and your biggest challenges before we even speak.
It’s the best way for me to find out if I’m the right strategist to help you. If it’s a good fit, I’ll be in touch.